authored by Peder Piering United States · opened 5w ago · open to anyone in the city
Evidence based fundraising films for Catholic non-profits.
According to CARA (Center for Applied Research in the Apostolate at Georgetown University) about 25% of all parishes in the United States run financial deficits. In order to garner the funds necessary to survive, operate effectively, and fulfill their mission to continually build God’s kingdom on earth, many Catholic organizations are in need of running capital campaigns that hinge on effective communication with an audience of donors. When film/video content that employs known donor psychology principles (appeal to warm glow, emotional arousal, endorsement, direct storytelling, concreteness, etc.) is produced during a campaign, valuable capital can be garnered to enhance campaign progress and reach goals. Successful campaigns provide a specific beneficial impact to Catholic organizations with broad positive effects on the populations they serve.
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