Brand Brief

What it is

A one-page brand foundation: who you're for, what you promise, and how you look and sound. It turns a fuzzy identity into concrete direction a designer, writer, or partner can act on.

What it does

Brand Brief walks you through it, section by section:

• Positioning — Who this brand is for and the core promise it makes.
• Name & Tagline — The name and a short line that captures the essence.
• Tone of Voice — How the brand speaks — the words and feel you use, and avoid.
• Visual Direction — Colours, imagery, and style cues for a coherent look.

Why it helps

Everyone touching your brand — designers, writers, volunteers — pulls from the same source instead of inventing their own. Add Brand Brief to your Project and start in seconds.